As a retailer, you need to know every angle to make sure you
get the most from your operation. Analysing aspects such as the best products
to stock, correct staffing levels and promotions are all part and parcel of a
successful retailer. And most successful retailers have these elements under
tight control. But there is a vital part of a retail operation that is often
overlooked, but you should be all over to ensure success.
Watching the way that people behave in your store is far
more than just an interesting pastime. It actually gives you vital data that
will help you –
·
Reorganize the layout
·
Place the most effective promotions
·
Supercharge the way your team interact with your
customers
And this is where Retail
Flux comes in. Using cameras high above the sales floor, they are able to
deliver data that can transform the way you do business with your retail
customers. Looking down on the way that people behave when they are browsing
your store will give you all the information you need to know about how your
current layout is affecting behavior – and how to make changes that will bring
you more.
High quality information
Now it would be easy to watch the cameras you already have
in store and see if they offer any clues to how people interact with your
store. But that’s a low-tech and time-consuming way of seeing what is
happening. Retail Flux has the high-tech solution. We analyse the data streams,
based on the movements around your store. This provides you with heat maps, so
you can see –
·
Where all the hot areas of your store are
·
Any cold areas that produce low footfall
·
How effective your in-store promotions are
·
What effect the layout of the store is having on
the way your customers shop
And this is delivered by showing the flow of shoppers,
number of visitors, the routes they take and the way they queue.
It is easy to set up, as Retail Flux can adapt most systems
that are already in place. This means that you don’t have a massive cost
installing a new system and there is no disruption for your team or customers
while systems are fitted. The information you get is ideal to help you manage
the effective operation of your store. This is the next level of data that will
allow you to be successful and stand head and shoulders above your competition
in terms of planning and control. Retail is detail – and Retail Flux gives you detail beyond what
you could have ever imagined.
See the real power of Retail Flux and maximize profits
Looking beyond the ordinary is what we all aspire to as
retailers. But without the systems to offer something truly different, how can
you make that happen? Retail Flux helps you to get the very most from what you
do every single day of the week. Check out their YouTube channel
to see exactly how this works in the real world.
And the way it can boost your retail business is real. Think
about the massive effect that subtle changes can have, such as –
·
Making the marketing and promotions you use much
more effective
·
Designing a layout that gets the most from every
visitor
·
Make higher sales by placing your key products
in the right places
·
Align the resources you have with what the
shopper actually wants
·
Maximize your profit by looking at high margin
items in high footfall areas
Now all of this gives you the insight you need to generate
the maximum sales from your retail operation. No more guessing what might work
for you. Have the knowledge you need at your fingertips with Retail Flux.
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