It's payday weekend - what does it mean to me?

Its payday weekend again - either this weekend or next weekend for your customers, with the last day of June on Tuesday. I've often posted payday weekend notices on my blog here (http://mytimeinretail.blogspot.com/2014/03/it-payday-weekend-again.html & http://mytimeinretail.blogspot.com/2014/02/payday-weekend.html) but without too many mentions of what that actually means. So I'll go back to the basics.

What is payday weekend?

In basic terms, it's the weekend straight after the majority of your customers get paid. This is when they are feeling the most flush with money and traditionally when they spend more of this money. The last week or so of the month before payday has often been where people have cut back and only dorms on essentials. They then break over that threshold and have their monthly salary in their account and are ready to treat themselves again. This is when the pursestrings are loosened.

What is different?

In actuality nothing is different - even more so in these days of ready credit but psychologically people feel that they have more money. And this applies to your team as well. And the difference to the town you operate in is that there are more people out shopping for more items at more money. And you have to prepare differently. Depending on your retail business, you will probably need more staff, more stock and your shop needs to be as ready as it can be in time for the expected footfall. So all non-customer tasks should be completed and out if the way long before the weekend trade really kicks in. Replenishnemt needs to be spot on and targeted in the right areas - as effective as possible and not disruptive to the flow of customers.

To some of you, this may seem like the basics but it's important to ensure that you have a plan and a routine to ready yourself and your team for these occasions, a they can make the difference in gaining new customers and retaining existing customers.

Customers

How you are set up for payday weekends and how your customers experience you at this time sets the time for their future visits. If you are more likely to see customers at this time, then you will have a larger pool of customers to make an impression on than normal. Each customer's experience with you this weekend can determine whether they see you as a delight to shop in (for those of you prepared for the extra trade) or a hassle (for those playing catch-up) and you need to ask yourself what you want to be here. The "delights" will see new customers converted and existing customers retained. The "hassles" will see a slow erosion of their trade.

It's time to step forward!

Not everything can be bought on the High Street-

How do you stop a downward spiral?

I've worked with retailers that have been going through a downward spiral and struggling to address it. By a downward spiral, I mean a drop in sales, that ends up with a cut in staffing, that in itself prompts a drop in sales and so on. There are other symptoms that usually go with the spiral, and they include-

*Low staff morale

*High staff turnover

*Low customer satisfaction

*Uncompleted tasks

*Low personal morale (the business owner)

Obviously this combination of factors can be pretty poisonous for a retail organisation - or any organisation for that matter.

Dealing with it at any given point in the timeline is difficult, but not being there every day with your team in the shop floor may well mean that you miss a lot of the warning signs above and end up dealing with it when it's festered for a while. Having to deal with it at this's the stage is much more difficult as you will now be dealing with some of the after-effects of the problem as well as the problem itself.

So, how do you stop the problems from getting any worse?

I've worked with single independent retailers and in national High Street chains and the first step in any of these organisations is to communicate effectively with your team. Spending time with the team on the shop floor may seem like an obvious solution but it definitely is the start of the process. Talking to your team in their everyday roles and everyday setting is a great place to start. And a large part of your communication technique here needs to be listening. You need to be able to find out the feelings of your team and there's no better place to do it. At the same time you are doing this, it's also the ideal place to communicate the plans for the organisation - to let your team know about the past changes and any changes to come. These open lines of communication change the way that the organisation and you are viewed by the team.

Of course, communication on its own won't be able to turn around morale and solve all the problems. In partnership with this, the team needs the feeling that things are turning around. If the store or company is feeling like it's still spiralling downwards, then even effective, positive communication may struggle to stem the negative feelings. At this point, every small victory needs to be celebrated. A new contract, a big sale, a particularly good piece of customer service - anything that has a positive feel to it. Celebrate these small wins with the person responsible and the whole team. This feeling of small positives will start to chip away at the previous negative vibes and start to get the team feeling better about themselves.

If you find yourself in this situation, either as the owner of a retailer or as part of the store management team of a larger retailer then I feel for you. But I think that by flowing the above steps, you can start to put positives in the eyes of your team and turn things around.

Do organisations have an obligation to people other than their shareholders?

I ask this question because, as I grow older, read more about the world and experience life with more and more organisations I see things that perhaps I hadn't seen before.

I've recently read the autobiography of Mahatma Gandhi and one of the  overwhelming themes was living on what you need to get by.

I would put it to you that many, many multinational organisations gather in vastly more resources than they need and yet their staff at the bottom level struggle to exist on the minimum wage. The question emerges - do the leaders of the organisation at the top have more of an obligation to look after their employees (higher wages, more annual leave and better benefits) than their obligation to their shareholders (lower costs, greater profit and better dividends)?

And it's not just with wages that I feel organisations need to look at their obligations. I read this article yesterday with some interest-

http://www.independent.co.uk/news/business/news/boots-to-cut-700-office-jobs-in-the-uk-10305508.html?origin=internalSearch

A genuine "restructure" where a company redeploys it's resources into different parts of the business for commercial reasons makes sense. Adapting the online offering, moving people from traditional marketing to the social media team or moving people from one store to another to react to customer demand all make sense.

The euphemistic restructuring that companies use as a buzzword now means job cuts and a drive to reduce the overheads a business faces - at the detriment of the workers who lose jobs, have hours cut, have to relocate, are under-employed or don't deal with the change very well, sometimes because they aren't supported through this change by the organisation that brought it about.

Again, it begs the question of where the company's priority obligation lies.

I've often thought that there are enough people in the UK that believe in equality and fairness and they could be mobilised to buy shares in a company and apply pressure on the policies that the company has, in terms of salaries, environmtal considerations and ethical business practices.

A stitch in time saves nine applies to business as well

There is such a thing as work that stops more work. For instance, at home yesterday my wife didn't want to take the extra 30 seconds in checking that she had the right log-in details for online banking. She put in the wrong code 3 times, and locked herself out of accessing the account. This prompted a 5 minute telephone call to the bank, passwords being reset and having to effectively re-register through the system to select new passwords and then having to reset access through the apps on both the iPhone and the ipad. In total, approximately 15 minutes of extra work.

And it's like that in retail. Being able to see events before they happen comes from forward-thinking and experience. Having witnessed events unfold before is a good market that they may happen again if left unchecked. Seeing an employee is unhappy or down is the point in time to deal with it - not waiting until they've handed in their notice. The extra work in ensuring that they are happy is a lot less work than dealing with the fallout and the recruitment and training process.  Having that sit down talk and being able to listen and hopefully help one of your team is easier than processing the resignation, doing exit interviews, advertising the role, assessing the applications, conducting the interviews, selecting the applicant, offering the role, completing the paperwork, starting the induction and training the new recruit.

It's just a short blog today, but I must emphasise the point before I go. Every part of your role is determined by decision-making. Even inaction is a decision not to act on a particular issue. The people who work around you will form their opinion of you based on what you do, how you act. It is therefore important that you seek to address issues at the earliest convenient juncture and try to avert situations from becoming things that absorb vast amounts of your time.

And this applies to situations with customers as well. Dealing with potential complaints in a decisive and definite manner will stop them turning into complaints that turn ugly and take up your time. And your customers will appreciate it. For example, if a customer believes that they have been wrongly charged for an item, taking them to the relevant part of the store and going through the pricing with them usually resolved the situation at source, rather than it escalating at the till point into some kind of argument. If this doesn't help, then a course of action to satisfy them is much better than allowing them to walk away unhappy.

How to avoid being short-staffed, and what to do when you can't avoid it

It happens to all managers at one time or another, when you end up scratching around trying to get shifts covered left right and centre. Holidays, sickness or other factors can sometimes all happen at once and leave you in a situation where you're making frantic calls to people or ending up covering shifts yourself.

So how can you avoid it? If you can't avoid it, how can you manage it?

Firstly, the best way of avoiding it comes with a dual approach - having flexibility in your team and planning long term. I'll look at both in more detail below.

Flexibility

Having a team that's flexible in terms of the hours they are available for work will help in all sorts of ways at all times of the year. And particularly in a time of crisis, where you are really short staffed. Although it starts to go against some of the points I've made in a previous blog, flexibility comes from having a good degree of part-time workers in your team-

Blog

The trick here is to have a good mix of both, with perhaps a progression plan for the better part-timers to move into full-time roles as people progress up the ladder or leave for another job.

The benefits of part-timers are clear to see in a short-term basic financial way. The current threshold for employers National Insurance is £156 per week, or £8,112 per year. So if your employee earns under that, you save having to pay a 12% tax on those earning above the threshold. If there are any other areas a business can find a 12% cost saving in one move then I've yet to find it!

So in terms of cost, part-timers can make done sense. And in terms of flexibility, they make sense too. Being able to call on someone who perhaps only works 16 or 20 hours per week presently to cover extra shifts is easier than trying the same with a full-timer. Plus you may have to pay overtime rates, depending on their contract.

Planning

It goes without saying that every manager needs to look at the long term as far as their business is concerned. Day-to-day events often take over, but having a long-term plan is essential. One aspect of long-term planning is the organisation of staff holidays. Starting to give out holiday forms and having a holiday planner set up gives you some certainty over when people are away from the operation and when you can allow others some holiday time. It helps here to set up rules for holiday requests being granted. And these rules will depend on the size of your team. I've worked many places where only one full-timer and only one part-timer off at the same time, and at least 3 weeks notice for a holiday request. This allows you cover, and time to arrange that cover.

From the point that you are organised and have set the rules, all you need to do us communicate the rules and remind people who haven't booked their holidays to get their requests in.

New financial year - new start

For many of you, a new financial year will have just started. Many UK retailers have a year that follows the financial and tax years, so how has it started? What have you done differently?

Every business needs a degree of regeneration and freshness at times and a new year with all it brings is a great time to do this.

If you are an individual retailer, or reading this as a store manager for a big corporate chain, there's something about this time of year that often brings out a void in communications between the top and the bottom. And this is the exact opposite of how it should happen. Now is the time to ramp up the communication levels and get your team inspired to start the new financial year with a bang. The worst thing to do here is to wait for the analysis of the last year to happen before you kick-start the plans and motivation for the new year. I've worked in many large High Street retailers where there is this void. The new year has started but things like staffing budgets, sales targets, etc have been formally set. It just doesn't work and often leaves the stores having a poor start to the year that takes time to catch back up. So how can this be avoided?

Keep last year in focus

It's important to base this year's plans and budgets based in the performance of the previous year. But waiting to analyse the results leave a gap in the year without real impetus. The way around this is to have a grip on how you are performing all year round, with a solid idea of how you'll finish the year. This allows you to plan forward and set up the incoming year.

Ensure continuity

Keep your plans for the new year ready to move straight in at the right point. Now some of this will be having an annual plan that somewhat resembles the long-term plan, as it should. The fact that your long-term business plan has been thought out and put in place should ensure that you are not lurching from one set of objectives to another just because an arbitrary line has been reached.

Communication is key

The plans must be communicated right through the organisation, from the directors to those in the shop floor in enthusiastic, complete terms. The way that this communication is delivered and received is paramount in its potential success. Having an organisation enthused by the direction the company is going in and all working towards the same agreed, understood goals will make a huge difference to your organisation.

A little change does no harm

I've never been a fan of change for the sale of change, but a little variety in how the company performs certain tasks or how a company goes about achieving certain objectives isn't always harmful. I'm still not advocating lurching from one set of objectives to another, but I think that retail can get monotonous, and changing the way you go about achieving your long-term goals can sometimes be beneficial to your team as a whole.

This all stems down to organisation - being on top of your figures and having structured long-term goals will always put you ahead of your less-organised rivals.

How do you transition you and your team back after time off?

I'm back at work today after 11 days off and I always find this the toughest few days of the year. As I come away from time with the family and look on to time with my work colleagues it always takes a little time for my body and my mood to settle into a normal routine. And I think that "normal" changes every time I go back after a period of time off. 

So, how do you make that transition easier?

How do you get back into the swing if things as quickly as possible, without too much turmoil?

There are a few ways of helping this, and a few things to avoid.

Sleep patterns

I think that a major change in your sleep patterns when you are not at work will bring about a more painful transition when you go back to work. For example, I usually start the day's work at 7:30am and I get up around 5:50am to get ready to work. I try not to get up any later than 6:30am during my time off, and the transition back to 5:50am starts isn't a difficult one. If I laid in bed until 8am or later, then I'm sure I would have much more trouble in getting up and getting motivated to work today.

Doing a job you want to do

This is a massive help, and will probably out-drive any other motives I list here. If you are doing a job that you enjoy, then you've probably most of the way there. It will make an instant impact on the fact that you will have that ready motivation to get up and go after a break. I have a job the I genuinely enjoy and the fact that I have missed a week fills me with a little excitement and I want to get back and see what's going on. This leads me to the next thing, which I think also helps-

Taking a complete break

I believe that not having anything to do with work facilitates a better transition back into work. It may sound strange, but a large part if your time off is being completely away from work and all the distractions and stresses it brings. I go to the extent of not going to the same town, and avoiding the same route on my travels. I think that all of these things help to rest and recuperate and provide you with the refreshing experience that time away from work should bring. The fact that you go back to work cold can be a little worrying but the fact that you have recharged your batteries offsets this. When you're ready to work and ready to get stuck into it, the work moves along quickly and you can easily catch up with colleagues over the course of the first few days.

Lifestyle

As well as keeping a similar sleeping pattern during your time off, it makes sense to keep similar lifestyle patterns - eat at the same time, drink the same amount, at a similar time, exercise at the same time, etc. Having a similar life pattern each day helps the body and mind to operate at it's fullest. It also helps to promote a consistent mood and aids recovery from exercise and illness. All of this will help you to get back into the swing of things as you return to work, as it keeps the culture shock element of your return to a minimum.

Try these tips to help you return - it's helping me today!

Staffing at the weekend - how do you manage this?

It's another weekend in retail and it's a story of work for some full-timers, some part-timers and weekend staff. I've worked in retail and with retailers for a long time, so I've seen the staffing at the weekend dealt with in a host of different ways. I'll look at some below-

Weekend-only staff

There have always been weekend-only staff in retail situations. Often school, college or university students that are looking for a little extra money or (mainly) women whose husbands work during the week. There are benefits to this, mainly that you can give your week team a good rest, keep them happy and more likely to stay. However the lack if experience that the non-full-time staff have can sometimes be a barrier to great customer service and high standards. But that's where you come in as a manager. If you ensure that as many hands and as many tasks as possible are customer-facing on the busy weekend trade days, then you minimise the need for staff that aren't in the building as long to carry out what are perhaps the more complex tasks.

In addition to this, it's a case if ensuring that your own workload is majorly focused on customers at this time, so you are there as a guide and influence to your team, as I spoke about in the blog below-

http://mytimeinretail.blogspot.com/2015/02/be-on-shop-floor-and-connect-with-your.html

Full-timers working every weekend

I have worked with retailers that do this, and there isn't really as much long-term objection to this as you might think. If you set up the store or vacancy in the basis that this will happen then there isn't a change to cope with. If a full-time member of staff has two days off during the week and works the weekend or a day off in the week and works one if the weekend days then they soon get into a routine and it isn't a problem. Upsides include a continuity in staffing as the busy days will have your more experienced team members. A possible downside is that your team members may (and I mean only may) look elsewhere to employers that don't currently require their team to work at the weekend. Although it's usually not an issue, there is still the stigma attached to working at the weekend and some may want to look at alternatives even if when they sit down and look at it, there isn't an issue that affects their life that much.

A mix -weekend in, weekend off

I've recently seen a rise in the alternate weekend rota as a way of covering staffing, where there is half of your regular weekday team in on one weekend and the other half in on the alternate weekend. This gives a good balance of both worlds, so you have some experienced team members alongside the weekend-only team and it gives everyone the opportunity of every other weekend off. I personally like this idea, as it gives people a weekend off but also gives them time to get things arranged in the week on the alternate week. If you're full-time then it can be a struggle to arrange doctors, dentists, hospital appointments without disruption to your normal working hours. This arrangement can be better for employees and employer.