As a retailer, sometimes a part of your job is to launch a
new product or bring a great product to people's attention. It's not always an
easy task, as the competitors on this year’s The Apprentice have found out on
two tasks so far this year-
There was an early episode where the two teams had a go at
launching a new shampoo made with the cactus flower-
And a more recent episode featured the two teams (and those
within the teams) going head to head against each other in designing and
selling their own children's book-
It is not easy to launch your own brand or product but one
man that has launched his own brand is Manny. Here's his story-
“As any other person in the world, I had a huge dream - to open the
first Piri-Piri Chicken Restaurant in the world, and then spread this dream to
every corner of the planet. It wouldn’t be easy to achieve, but neither was it
impossible. I had the will, the courage, the faith and family support to make
it come true. Early in 1985, I sold my home to open the first piri-piri chicken
restaurant outside of Mozambique. CHICKENLAND was the chosen name and
Johannesburg, South Africa was the birth place of my dream! After a short
while, I was making, bottling and selling a range of 5 different Piri-Piri
Sauces and Marinades. After a slow start, the business was a stunning success!
The name quickly spread across the city and everyone was talking about this new
food place that was taking the food industry by storm.
The business success was proven! The next step was expansion to other
parts of the city, country and abroad, and many people tried to get financially
involved. Expansion included a need for capital and people, and so in 1987, I
sold some of my business shares to two young men: one of Portuguese origin and
the other, a South African of Jewish origin. Shortly after they joined, the
business name was changed to NANDOS. Chickenland was a nice name, but according
to marketing experts at the time, it was felt that the business should be
backed by a personal name before the expansion took place. Between MANNYS and
NANDOS, I was out-voted two to one, and the latter name was chosen. Despite a
few initial problems, the expansion started taking off and now more than ever,
the success was tremendous!
A few years later, the rug was pulled out from under my feet and I was
forced to leave my business. I lost my dream; one of the best things in my life
after my family. After this happened, I opened a few other restaurants
including Chickenland in Portugal, but these weren’t my dream. It was a way to
make a living, but it wasn’t my passion. It took me a long time to recover from
what happened, but I was determined and pushed through until another dream
emerged; to make the best sauces and speciality food products in the world!
MANNYS SAUCES is now my new dream! Once again I can see this new dream taking
shape and growing strong all the way to the TOP! The passion is back and I
again have the will, the faith, the support of my family, and the support of so
many loyal customers that know and appreciate the high quality products that we
make. I am forever grateful to my family and my customers for their support and
the divine forces for showing me the way.
Manny x”
And one of retail’s challenges is to get in touch with your
customers in different ways. It’s by being what large companies and analysts
call multi-channel that gives you the best access to customers. Follow Manny’s
lead, where you can-
Try the online store at http://www.mcssl.com/store/mannyssauces
for the Chickita - Mann’s famous cured and smoked chicken sausage and the rest
of the range of cured meats.
Follow on Facebook at www.facebook.com/Mannyssauces
where you can read about the wonderful MannyNaise. With this, you can
substitute your boring, regular mayonnaise for the spectacular taste of
MannyNaise and transform dishes from the ordinary to the wonderful.
Catch up with them on Twitter at www.Twitter.com/Mannyssauces to
hear about the Tomato Fusion – a sauce that’s destined to become the ketchup of
choice for the 21st Century. It’s the next level in tomato ketchup.
Their YouTube site at www.youtube.com/channel/UCPvHPFfaz5yJRTtlv_ViDPQ
gives you great recipe ideas and shows you how to use the sauces, such as the
original, classic Piri-Piri sauce. This is the genuine, original and unique
Southern African Piri-Piri sauce. This is the perfect mix of the heat of chilli
and the depth of flaviour that perfectly captures what Mannys Sauces is all
about.
Don’t forget the selection of cured meats. Paio is a great
selection and is made of pork fillet with a maximum of 5% fat.
And you can just go straight ahead and check out their
website at www.mannyssauces.com to
see details of what they are all about, more details on Manny’s story, find
stockists and much more.
Think about your retail business and how you can make your
offering truly multi-channel – it will bring out the best in your products!
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