Unseasonable weather needent mean a huge drip in sales

A short share today - I'm just reading about Next warning that the good weather has hot their sales and cost them a potential £25m in lost profits.

I'd like to point out that Next and other retailers still can make money in good weather as well as bad. They may gave sold off a lot of Summer stock in their last sale but it's unlikely that their customers will have been shopping for swimwear instead of winter coats - the weather hasn't been that good!

Retailers have analysts galore to loom at all sorts of trends from weather to the harvests of the produce they sell, so it's unlikely that the recent good weather will have been totally unpredicted.

The stock that all retailers, especially the local entrepreneurial type I envisage reading this blog, have sat in stockrooms or storage will get its turn when the weather does eventually turns cold (it will, it's the UK.) It's just ensuring that you are ready to trade 100% when this happens.

Stsrt to make sure that you can access this stock at short notice, that it's listed on your main and mobile websites and that it's available now via Click &Collect if not already in store. It's by having these conrngemcies in pomace, and by having great conversations with your customers that you will be in the optim position to reap the rewards when the template is right.

If your retail unit is affected by the weather via what stock you carry, then stay tuned to the medium and long range forecasts, as they can and will give you an indicator of the general trading conditions you are likely to face, and give you pointers on how to react.

The Budget 2014 - how does it affect the High Street? and Next's increase in profits

The Budget

The Chancellor George Osborne outlined The Budget for the upcoming tax year yesterday.  What parts of it affect retail and in particular the High Street?

Well, in my view, it's a budget of small measures to inch us further along the road to recovery.  The 1p cut in beer duty, the halving of tax on bingo and the revamp of the savings and pension rules will bring some people back to the High Street, which can only be good news.  As they have a beer, play bingo and sort out their finances, they will spend time in cafes and spend money in shops.  This knock-on effect will be marginal but will help.

There is also the slight boost for some retailers themselves in the incentives offered for expoirting and investment-

http://www.bbc.co.uk/news/business-26642445

Next reports rise in annual profits

http://www.bbc.co.uk/news/business-26660925

The biggest rise was in the Next Directory part of it's business and I believe that many High Street retailers can learn from their Click & Collect and in-store ordering systems particularly.  These two areas a great offering, where you can offer your entire catalogue to customers of even your smallest stores and have them there waiting for your customer to collect.  It works well with many retailers (I particularly like the offerings of Boots and the big supermarkets with this) and can boost your trading platform.

You can offer an online or in-store experience for a customer, for items that you may have to source from a supplier, may have in another of your outlets or may have stored away from your shop front.  You can have the great conversation with your customer, sell them the required items, and then have the item or items ready for that customer to collect at a later date.

Your returns policy needs to be a little more flexible with this approach but the benefits to both parties and the customer loyalty it generates is more than enough compensation for this.

This can be linked to a recent report that family financial optimism was rising-

http://www.bbc.co.uk/news/business-26255705

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