It's the 2nd from last sentence that highlights a real need for expenditure-
"A lack of online and convenience store presence has also left the business exposed"
There's plenty of vacant High Street property out there for Morrisons to kill both birds with one stone. Open convenience stores with online terminals for Click & Collect customers. It will get them back on a par with the big boys, rather than trying to fend off the discounters snapping at their heels.