Wednesday, 5 February 2014

BBC article on Justin King's time at Sainsburys

Highlights 5 key areas of success in Justin King's time at Sainsburys.

I found the quality/value and the focus points the most interesting and the most relevant.

This is interesting because the days of low price being mistaken for value seem to have all but disappeared.  Value means being appreciated as a customer, receiving truly excellent customer service and buying goods that exceed expectations.  Even value retailers can't get away with selling things that don't last.

This seems so basic, such a given, but it is still overlooked.  It determines staffing profile, marketing, social media presence, expansion plans. It must be at the forefront of your mind with every decision. It must be clearly defined and clearly communicated to your team.
Some things you can't buy on the High Street - MP3 download of Crying for No Reason

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