Saturday, 8 February 2014

Speed of service is key for most High Street shoppers

Although quality of service and spending as much time as possible with each and every customer, the dynamic can change for many of your customers on the High Street. There are time constraints, mostly in the week, from the ticking clock on their parking space, childcare, returning to work from a lunch break and generally trying to fit necessary shopping into an already busy lifestyle.

High Street customers have less time than those in edge if town stores.

As quality, successful retailers we react to the reduced amount of time our shoppers have.  We need to man the tills, with a back up available nearby, especially at lunch time. Staff lunch breaks need to be worked around this. Putting a positive spin on this with your team will help with morale.

Stock replenishment needs to be complete before and after the busy hours over lunch time.  This ensures availability for lunch time shoppers (especially important if you sell lunch food items) and keeps your replenishment staff ready to assist customers on the shop floor and tills.

Management need to be visible on the shop floor and available to motivate their team at this vital time of the day.

Let's gear our teams up for this important time of the day and ensure we make the best if our High Street location.
Some things you can't buy on the High Street - Kindle version of The Husband's Secret

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