Retailers have a duty of care for their employees. See why it's more important in results season

It's the time of the year where retailers announce their results that cover the busy Christmas period. It's good to keep abreast of these, particularly those that operate in the same sector as you. Two that have been announced today are Morrisons who reported better than expected sales and Debenhams who report their sales as "strong."

This has got me thinking about sales figures and how they affect your team. When I worked for BP it was always a horrible couple of days with customers angry at petrol prices when the company was reporting multi-billion pound profits. I suspect that Starbucks employees had similar issues when their tax affairs were made public.

My readers are generally split into two main camps - independent retailers and those who work for larger retail operations. The difference in these two is enormous and only widened by the public reporting that is required of publicly -listed companies. There are lessons to be learnt whichever camp you are in and today's blog will look at this.

Larger chain retailers
And this especially applies to those that have regular reporting of their figures, because this is where you can get examples such as the BP and Starbucks ones above. It is important for those earning massive salaries to protect their workers that are on the front line. It is difficult for customers to differentiate but the comments, ill-feeling and sometimes abuse that a BP worker gets is completely disproportionate to their role in the process.I have always spoken to those customers that voice discontent at the prices of the retailers I work with about my lack of role in the process that dictates prices. If I am working in a store, for example, then my ability to affect the price that the company sells their products at zero.

But not every employee is this insightful or confident with what they do. As a large organisation the people at the top and (more productively) the marketing, media or communications department needs to ensure that they soften the blow for the lower level employee. BP used to produce a press release for us to hand out to discuss with the customers. It explained the difference between BP Retail and BP Oil and how it isn't legal to cross-subsidise one with the other. It separated the customers who were interested in the affairs of the company from those that just wanted to have a moan. Large organisations have a moral obligation to pay their workers better, pay their way in taxes and to look after their front line workers - and this includes provisions for when publicity affects their work.

Independent retailers
I think that there is mileage here in having some sort of published results for your own independent retail business. This is an especially good idea if you can compare and contrast this with the competition from larger chains.Firstly you can share an edited version of the results with your team. Perhaps breaking it down into percentages rather than actual cash will protect your personal data. For example-

• 45% of our costs are for staffing
• We paid 25% of our income in tax, whereas our multinational rival paid only 6%
• Our profit margin after all costs and taxes have been taken out is 9%

These figures will highlight to your team what a difference a small pay rise makes or the benefit of selling one extra item per customer or whatever you want to highlight. and this is where joined up business wins out every time. If you understand your results, understand what you want to make better then you can help your team to understand what differences they can make. For example, if you want to increase the sales by 10% to give your team a 5% pay rise then use the annual figures to explain this.

The second point is for those that are a little bolder with what they do. It's best explained by way of example and I'll use a coffee shop for example. It's about comparing and contrasting your operation with a multinational rival and using this as marketing ammunition. Imagine this press release, or something similar, appearing in your local newspaper-

"Use your local coffee shop as it benefits the community

Local coffee shop Coffee For Me has just published it's annual results and it makes startling reading. In contrast to the American-owned coffee chain XYZ Seattle, who only paid tax of 4% on  their UK earnings, Coffee For Me paid 20% of their earning sin tax. They also employ 5 people from out town, all of whom then spend their ages in our town. The owners, Mr and Mrs Jones, have lived here for over 20 years and they shop locally with other locally-owned businesses.

If you want to ensure that you support local people and people who pay their fair share of UK taxes, make sure that the next time you go out for  coffee it's at Coffee For Me, and nor one of these chains that are taking money away fro the town, the region and the UK."

It is for those with a little more aggressive marketing approach but the impact for me would be a huge one. It's all about making your customers think about their purchases and to make a decision on the greater good.

All in all, retailers have a duty of care over their colleagues. Whether it's to protect them from negative media coverage, to help them understand the business or to prompt their customers to shop locally.

Is your team down in the dumps this week?

I've worked with a few retailers this week, done some shopping and carried out some mystery shops and everywhere I go, people are down in the dumps. It's not a great week - the weather is awful (and possibly dangerous  if you live in parts of the North) and the process of stretching your pay packet always hurts more in January.

After all the events and promotions of pre-Christmas and the Boxing Day sales, it can be difficult to get your team going for another set of events. However, I think that an event may just be what is needed right now to lift your weary team and their collective spirit. There is Valentines Day just around the corner but something could fill the gap. It doesn't have to be customer-facing - just something that gets your team going again. I've seen ideas such as-

• A "thank you" buffet for the hard work over Christmas
• A dress down day
• A bingo card for selling a particular product with prizes for a full card

It's about doing something rewarding, a little lower-key than the Christmas promotions and hopefully some fun. Think about doing something that lifts the spirits of your team - it's important for them to have something that takes their mind off the gloom and doom that's in the news.

It's also time to ramp up your colleague engagement at this time. Spending quality time with your team is another sure fire way of lifting their morale. It's true leadership to be there with your team, discussing the upcoming plans when you don't really feel that great yourself.

Remember this as we fight through the rest of January and you will be in a position to reap the rewards.It's at this time of year that people start to look for a new job or a new start. If you have put yourself in a position that your team are happy, satisfied and productive then you can head a lot of this off at the pass.Team members that are happy and recognised are much less likely to look elsewhere. This will save you money on recruitment and training for new starters, which is an unnecessary expense at this time.

Make sure that you know your team and everyone is as happy as they can be. It's good for business in the long run.

Stop team members becoming invisible and motivate to success

I've been working with a management team this week and been looking at employee engagement. One of the things that has really struck me was the feeling from some of team that they are invisible, particularly to their management structure above them. This isn't a feeling from the newer team members, who seem to get a lot of time and attention as they learn the ropes and settle in. It is a feeling that is harboured by team members who have been there for quite some time, know their job inside out and just come in and get on with it. At first I found this to be a bit of a surprise, that the reliable team members were feeling invisible. But on further thought it felt true. If someone just comes on and does there bit then it is often only noticed when they are in holiday, off sick or leave. There's this gaping hole where the employee used to be. The problem is twofold - management teams not leaving colleagues feeling invisible, and colleagues being motivated to keep coming back for more. Now this is an issue for management teams all over the world-

How do you motivate team members who have been doing the same job for years.

And I must admit it's been a problem for me in my work career. I often get bored if doing the same thing over and over. I've changed jobs, changed companies, changed locations and changed industries when I feel like it's time to do something different.

Managers

The fact that team members don't feel recognised is down to management complacency. And as a team manager, it's about being present on the coal face every day. As a manager, you should have a conversation with every team member every day. They should feel that you understand what is happening to them today and if there's anything you can help with. To appreciate someone's contribution can often just be about saying "thank you." Along with a genuine, meaningful reason of why you are thanking them, this can have a massive effect - no more invisible employees!

Colleagues

If you're not in the management team and perhaps feel invisible or demotivated then works to your line manager. A conversation can be started by you, as much as by your line manager. Tell them your concerns and see what can be done about them. By being frank and discussing the situation, you can establish what to do next.

Read how retail is more positive than negative

I was looking for a little inspiration for today's blog and I decided to google "retail problems" to see if there was anything there to prompt me. I kind of wish I hadnt. There are hundreds of links such as this one-

http://www.buzzfeed.com/daves4/the-most-soul-crushing-things-about-working-retail#.xtRbJeez1L

And they are all about the bad things about working in retail, the bad things about customers and how bad things are. I'd like to think that my blog over the years gives the opposite view to this. I've looked at how retail can be looked at and found to be interesting for those working in it. The fascination of retail for me can be looked at in so many different ways but I'll have a look at some here-

Every day is different

There are do many industries that I've heard this said about but nowhere is it as true as I'm retail. Every single day brings in a new challenge, a new question, a new customer or a new idea. The dynamic nature of retail is what makes it engaging and keeps people interested and coming back for more. New ideas from those in charge make change management a massive part of retail and will ensure that it continues to be a dynamic work environment.

Interaction with people

Linked to the above, it's the constant flow of new customers that go some way to making each day different. This is amplified if you are a niche or speciality retailer as you will have to spend more time with each new customer as you explain your offering to them. And for me, this is where it can get really interesting. The opportunity to spend quality time with customers (new or old) transforms the day. It's what turns the mundane into the extraordinary as you get to build what you hope and expect to be long-term relationship with your customers.

The team aspect

It's being part of a team that are (usually) all pulling in the same direction that is another aspect of retail that I really enjoy. I know that it's not the only industry in which you work as part of a team but the team bond always feels stronger in retail than anywhere else I've worked. The fact that we're all in it together and the goals are shared means that we share a bond and every action that one of us takes affects all the others. This can have negative consequences but more often than not, means that everyone does what is in the best interests of the customers and their colleagues. 

Looking back at 100 blog posts - part 2 - your team

I've been looking back and celebrating 100 blog entries on my popular retail blog. In the first of these reviews, I looked at the High Street. My blog is about how to save the UK High Street and I set it up with the intention of looking at the issues that affect the High Street itself. In and around that are the areas that make retailers successful - as a successful set of retailers will mean a successful High Street.

The second review, here, is looking at the management of teams. I find that many of my readers are independent retailers who have a team around them. My other main group of readers is people who work for larger retail organisations and are looking to improve and develop their skills every day. I have looked in a different blog at you should attempt to keep learning and improving all the time-

http://eaboost.blogspot.com/2015/09/do-you-read-do-you-continue-to-learn.html

In this following blog, I look at how you organise your team to cover the weekend, where most retailers are busier-

http://mytimeinretail.blogspot.com/2015/03/staffing-at-weekend-how-do-you-manage.html

It's very important that you as a retailer are ready for your trade and prepared long before they walk through the door. It's only by providing a great service that you turn your customers into brand ambassadors and have them not only returning time and time again, but bringing their friends and family with them.

And in this one, I look at ensuring that you are consistent in your management decisions to ensure that your team are engaged-

http://mytimeinretail.blogspot.com/2015/07/a-lack-of-consistency-frustrates-your.html

And I also take a look at short-staffing and where it can lead you and your team-

http://mytimeinretail.blogspot.com/2015/05/how-to-avoid-being-short-staffed-and.html

It is really important that your team feels on board with the decisions that are made. This involves communicating your ideas and goals with them team. But it also involves ensuring that each and every small decision fits into the big picture. Your team can get really disheartened if they work hard towards a goal and then feel that the rug has been pulled from under them. A very short example-

If all the work that the team had pout in to clinching a particular client was then undermined if the client withdrew their business because of a personal dispute with someone high up in your company.

And finally, I look at how to reward those in your team that exceed or excel. It's important that you reward those in your team that make the business a success. To have people work hard (again) and not reward them is dispiriting. Yo verbally, personally reward someone for a good shift, hard work, a particularly good sale will improve the morale of the whole team-

http://mytimeinretail.blogspot.com/2015/01/how-do-you-reward-your-high-flyers.html

A lack of consistency frustrates your long-term team members

The reason I mention this is I've recently been working with a retailer and there have been a lot of changes happening, linked to the appointment of a new area manager. Many of these changes are reversing decisions made over the last two or three years. The effect this is having is that the longer term movers of the team are confused and frustrated as to why these reversals are taking place. As conscientious members of the team, they took in the reasons for the initial changes and worked hard towards ensuring that they educated teammates and customers in the new processes. The entire team understood the reasons given for the changes and got behind these reasons.

The reversal of changes, unfortunately with little explanation from the management team, looks like one of three things-

*the company has no long-term plan

*they have a long-term plan but it's not working

*the management team don't know the long-term plan

And it's the perceived hypocrisy that frustrates and annoys the workers.

Long-term planning is key to the structure of a business and it gives the guidelines for every other decision that the business makes. It's important to ask of every decision - does it fit into the long-term plan? The framework of the business revolves around the long-term strategic planning that takes place at the top of the organisation. These strategies look at the course of the organisation over the next 2 years and beyond. This, in turn, dictates the short-term decisions that affect the day-to-day and week-to-week running of the business and each of it's outlets.

For example, if you decide that the long-term plan is to have a great conversation with every customer then you will need to put things in place to make that happen. You will probably need more staff, a dedicated training programme and an area in your store where these conversations will happen. And you'll probably set off along the road to carry out these steps.

Now imagine, that you cut staff and remove the 'conversation area' from your store without communicating any reasons for the change. Your team would feel confused and at least a little lost as to what parts of their roles to continue and what parts to change.

And you can understand how the team members felt with the retailer I have been working with.

How do you transition you and your team back after time off?

I'm back at work today after 11 days off and I always find this the toughest few days of the year. As I come away from time with the family and look on to time with my work colleagues it always takes a little time for my body and my mood to settle into a normal routine. And I think that "normal" changes every time I go back after a period of time off. 

So, how do you make that transition easier?

How do you get back into the swing if things as quickly as possible, without too much turmoil?

There are a few ways of helping this, and a few things to avoid.

Sleep patterns

I think that a major change in your sleep patterns when you are not at work will bring about a more painful transition when you go back to work. For example, I usually start the day's work at 7:30am and I get up around 5:50am to get ready to work. I try not to get up any later than 6:30am during my time off, and the transition back to 5:50am starts isn't a difficult one. If I laid in bed until 8am or later, then I'm sure I would have much more trouble in getting up and getting motivated to work today.

Doing a job you want to do

This is a massive help, and will probably out-drive any other motives I list here. If you are doing a job that you enjoy, then you've probably most of the way there. It will make an instant impact on the fact that you will have that ready motivation to get up and go after a break. I have a job the I genuinely enjoy and the fact that I have missed a week fills me with a little excitement and I want to get back and see what's going on. This leads me to the next thing, which I think also helps-

Taking a complete break

I believe that not having anything to do with work facilitates a better transition back into work. It may sound strange, but a large part if your time off is being completely away from work and all the distractions and stresses it brings. I go to the extent of not going to the same town, and avoiding the same route on my travels. I think that all of these things help to rest and recuperate and provide you with the refreshing experience that time away from work should bring. The fact that you go back to work cold can be a little worrying but the fact that you have recharged your batteries offsets this. When you're ready to work and ready to get stuck into it, the work moves along quickly and you can easily catch up with colleagues over the course of the first few days.

Lifestyle

As well as keeping a similar sleeping pattern during your time off, it makes sense to keep similar lifestyle patterns - eat at the same time, drink the same amount, at a similar time, exercise at the same time, etc. Having a similar life pattern each day helps the body and mind to operate at it's fullest. It also helps to promote a consistent mood and aids recovery from exercise and illness. All of this will help you to get back into the swing of things as you return to work, as it keeps the culture shock element of your return to a minimum.

Try these tips to help you return - it's helping me today!

Teams take on the characteristics of their leaders

I was watching the Champions League football last night between Chelsea and Paris Saint Germain with great interest. Although I'm a football fan, it was the interaction between the two teams and their treatment of each other and the referee that caught my eye. Chelsea were harassing and cajoling, they complained in unison at any minor indiscretion, they were up-in-arms at the slightest foul on their player whilst pushing and mouthing off at their opponents. It was a horrible right and a really bad advert for football, Chelsea and the Champions League.

In short, the Chelsea team took on the characteristics and manner of their manager, Jose Mourinho. He is a manager of some repute, although there are mixed feelings in the game about how positive an influence he is. Mourinho speaks after matches and blames opposing players, referees, linesmen, the referrers association, the football association. He really doesn't like losing, but rather than this becoming an obsession to win next time, it turns sour and accusational.

Mourinho himself started on the back room staff of Sir Bobby Robson, who's teams were passionate, good-natured and driven to win by trying their best.

All teams inherit the characteristics of their leaders if they stay together long enough. And I say leaders rather than managers because different teams have different dynamics, so the leaders are not always the managers.

Think about how you want your team to be, if you are a leader. And to determine how your team are, you need to look at how you are. If you display all the characteristics that you desire from your team, and train, mentor and manage your team in that way then it's inevitable that they will turn out in many ways like you.

Is this all good?

I remember back when I was managing when I was younger, I was often paired up with an assistant manager who was older than me, female and a different style if manager to me. This have a balanced management team that did different things well. In your team, you will want people that have the same goals as you and that you can work with but you will also want a mix of skills. Having people that are great at different things is a really good balance to have in any organisation. Getting there can sometimes be a journey. It's a case of fully establishing what you want when you start the recruitment process. For different roles, you will need not only different experience or qualifications but different characters and characteristics. Set out person specifications as well as job requirements when you recruit and you can start to build the team that you want and need to succeed.

Think about it!

Be on the shop floor and connect with your team

What happens when your team (good and bad) are allowed to run things for themselves?

I ask this question because it's something I've experienced recently and the medium to long term consequences can be quite devastating.

It's a large team that I've done some work with and got quite close to. It can probably be broadly split into two factions - those that work really hard and have the wellbeing of the store and customers at heart, and those they don't. I think anyone that has worked in a large store has had a similar experience. In this case it's the long-standing team members that take care of everything and this half of the team carry out approximately 90% of the work. I'm some instances it's because they just get on with it, in others it's because the newer colleagues have t been trained. Many of the symptoms of this divide are amplified due to the fact the management team spend so much time in their offices and have no presence on the shop floor. The shop floor is where a management team should spend the majority if their time, and is where standards are set and policed. Without this management presence, this particular retailer has suffered in areas.

The established members of the team that were happy in the short term to pick up the pieces have started to become resentful of their extra duties and the lack of support from management and colleagues. It's created a lack of respect for the management team and two separate teams in the same store.

Now for all you owners and managers out there, a simple solution has probably already occurred to you. It's so often missed by retailers. Far too many managers spend far too much time away from their teams and their customers. If you don't want to spend this time out there then retail management or ownership may not be for you.

Communication and support of your team is of paramount importance and without it you won't succeed. Knowing exactly what is going on with your team, particularly having seen it with your own eyes gives you the opportunity to set the agenda, train effectively, gather customer feedback and get the support of your team. All of these factors not only make your team a success, it makes the job 100 times more interesting. Of you're not doing it already then give it a try.


Not everything can be bought on the High Street-

Do you know how to interact with your team?

I know this probably first appears as a stupid question - of course I know how to interact, especially with my team. But look a little deeper and you'll find a communication, training and leadership issue that can determine the future success of your company.

Now whether you are an independent retailer with a handful of staff or a multinational with tens of thousands, it has been shown in recent years that people take in, process and act upon information in different ways.

In terms of learning, there are quite wide differences, where some understand written information much better than verbal and vice versa. Some understand theory and can adapt that to their role, whilst others require practical learning that they can immediately apply to their everyday job. Some need silence to be able to take in and process what is being conveyed whilst others need a group to discuss and question their own understanding.

And this is just training!

Add to this any tasks that you want your team to carry out, dealings with customers such as taking orders, and you have a potential minefield. But it does it have to be so.

I'm sure that you already have at least an inkling of how you need to interact with each member of your team, even if you've not yet formalised these ideas in your head. 

Think about who in your team reacts quickest to things you've said - these are probably those that can process information verbally. You get the picture!

It's about assessing your individual team member's needs and adapting your style to suit.

Try it - the results will be obvious.

Where does the dynamic in your team come from?

Where does the dynamic in your team come from?

It's not always you, as the business owner, leader or manager - and that's not always a problem! Sometimes the spirit of the store can be a colleague or team member, and it's often their knowledge or ability to enthuse that sets them apart. As long as this person is enthusing people to do the right things (and not poison the well) then use their influence. You can let them lead and inspire the team in their natural way.

I have worked in many retail companies where the powerful influence hasn't been the manager. Some managers respect this and accept the fact that they can still be a manager and leader. Some managers hate this and fight it tooth and nail - I call these "title managers." Title managers need everything to come from them and through them, they hate any idea of influence coming from anywhere else and hunt down any other influential people - with intent to destroy them. It creates a hostile, negative atmosphere. And, in my experience, these managers are usually the ones that don't know a great deal about the business and have a low level of creativity. This stifles the natural creativity of the team and creates a vacuum, where nobody steps into the creative void for fear of the title manager's response.

I say that it is always positive to embrace motivation from within your team, wherever it comes from. An empowered, confident team are far more productive and resourceful than a team afraid to step on the toes of those in power.

Please think about how you want your team to operate - with of without you there.