Sunday, 9 November 2014
Small Business Saturday 6th December
Saturday 6th December is Small Business Saturday so make sure you plan ahead to promote the fact. Mentions on your website, social media presence, in your shop and in conversation with your customers will help to make it as successful as possible. It's great timing that close to Christmas so plan ahead - I've seen some local shops advertising competitions, prize draws, free gift wrapping and others. This is a great way to lock in the trade at this time of year, and even steal a march on some of the chains and multiples by getting your customers to buy early from you, rather than later from them.